![]() ![]() ‘Got Milk’ was also incredibly effective, helping to reverse declining milk consumption in California for the first time in decades. The ads are a nod to the iconic ‘Got Milk’ campaign created in 1994 by advertising agency Goodby Silverstein & Partners for the California Milk Processor Board, which became one of the most recognizable, widely admired and imitated marketing campaigns in history. ![]() “It’s exciting to have an option like Silk Nextmilk when we are doing a plant-based meal.” “I love cooking and trying new recipes with my wife,” says media personality and former model Peltz Beckham, son of footballer David Beckham and pop star turned fashion mogul Victoria Beckham. “I have a real sweet tooth and I love dunking my favorite vegan cookies in Silk Nextmilk.” “I grew up in a plant-based household, so it’s extra important for me to reach for great-tasting products in my diet,” says model Brinkley Cook, whose mother is supermodel Christie Brinkley. Original ‘Got Milk’ campaign featuring Christie Brinkley and Shaquille O’Neal – composite by Green Queen Media Silk Nextmilk’s campaign features celebrity progeny Ella Bleu Travolta, Sailor Brinkley Cook, Brooklyn Peltz Beckham and the O’Neal siblings, all of whom follow majority plant-based diets, holding a glass of plant-based milk and showcasing plant-based milk mustaches and the tag-line ‘nextmilk is a better milk, who’s next?’ in a recreation of their famous parents’ ‘Got Milk’ ads. ![]() The company has launched a new plant-based milk range dubbed Silk Nextmilk made from oats and coconut and featuring soy protein that it says contains 75% less sugar and 30% fewer calories than whole-fat animal dairy milk. In a nod to the iconic Got Milk campaign that turned a generation of young Americans into cow milk lovers, Danone’s plant-based milk brand Silk has brought on a host of acting, sports and modeling heirs for a new campaign aimed at inspiring a new generation of plant-based milk drinkers. 4 Mins Read A new campaign by Silk Nextmilk features the children of David Beckham, Shaquille O’Neal, John Travolta and Christie Brinkley with plant-based milk mustaches in a recreation of the popular pro-dairy 90s adverts their parents starred in. ![]()
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